About Us

Signature Style, started by owner Jackie O’Fee more than ten years ago, has evolved into New Zealand’s foremost Personal Image & Styling consultancy. When Jackie began the company she created a fresh, stylish face for what was a tired industry populated with Image Consultants who had been clinging on since the ‘80s.

Over the past ten years, Personal Stylists and Image Consultants have really come into their own, mostly due to TV shows such as Trinny and Susannah’s "What not to wear", Gok Wan’s "How to look good naked" and both the local and UK versions of "Ten Years Younger", all of which have taught men and women that how you look can have a profound impact on your life. Jackie herself was chosen as presenter / stylist on TV3’s first ever makeover show "Does my Bum Look Big?" and is a regular on TVNZs "Breakfast" with a fortnightly Style segment. 

Our training and experience at Signature Style means we provide a strong, professional presence in a market crowded with 'I read the book, watched the TV show and I can do that' players. Over the past ten years we’ve helped literally thousands of men & women look their very best, and taught them everything they need to know to maintain their polished appearance - always.

One of the best things about working with Signature Style is that we really do want to help you, and that is the ethos that underpins all of our work – our favourite moment is when we see a client looking at themselves in the mirror and they say "Wow, I didn’t know I could look that good". It just gives us goose-bumps.

Jackie and her team take a friendly, down to earth approach to all things fashion & style and work "from the heart" - something that has earned them enormous respect within the industry and a client base full of raving fans. All Signature Style personal stylists are young enough to know fashion, old enough to be knowledgeable, down-to-earth enough to be genuinely helpful and friendly enough to keep it fun.

As well as working with our personal style clients Signature Style gets to do some really cool stuff. We provide the grooming and dressing component for the Governments' Youth Development Programme run through the Defence Force at Whenuapai, where we also teach the young women on the course some make-up skills. We've styled some well-known Kiwis for photo shoots and television, plus we love styling for fashion editorials and TV advertising. We also partner with Westfield to provide their "Walk-in-Wardrobe" service to customers in their Newmarket, Albany and Manuaku malls in Auckland, at Riccarton in Christchurch and Chartwell in Hamilton. We are also responsible for identifying and styling the "Key Trends" and "Virtual Dressing Room" looks you can see on their nationwide website.

"You can tell you guys really care about your clients, you take time with them and you can see they really trust you" Barbara, Manager, Max Fashions 277

"I’d have to say that you are one of the best and you’re certainly the busiest, which speaks volumes" Phyllis, Womenswear manager, Country Road, Newmarket

"You’re one of our favourites" Anthea, Manager, Ricochet.