About Us

Signature Style, started by the Fashion Advice and owner Jackie O’Fee more than seventeen years ago, has evolved into New Zealand’s foremost Personal Image & Style consultancy. What sets us apart is your experience with us - regardless of who you are; whether you are plus-size or petite, wealthy or just getting by, it is important to us that you feel cared for. We make your every interaction with us a positive delight - we want you to feel you are taking part in something special when you work with us and we work hard to exceed your expectations.

Personal Image Stylist
A Signature Style personal stylist has been fully trained in Colour Analysis, Body Shape Analysis, Wardrobe Co-ordination and Make-up Artistry, check our services here. When you work with us you are in very skilled hands - we know the science behind the style. We're a professional presence in a market crowded with 'I read the book, post my outfits on Instagram, watched the YouTube clips and take all my friend's shopping' players. 

Underpinning that training and experience is an absolute love of fashion and working with people, knowledge of where you are 'at' and total passion for what we do. Mix those ingredients together and you have a magical combination. This is so much more than just new clothes – it's expert advice and skills you can use for the future.

As a Signature Style client, you also take home the best tools and personalised reference materials on the market. When shopping with us you get discounts you wouldn’t normally receive at many retailers, so you save more than time with us.

At Signature Style, we are here to help you. When we see a client looking at themselves saying "Wow, I didn’t know I could look that good" it gives us goose-bumps. As Jackie says "You know you've got it right when clients give you a hug at the end of their time with you!" 

After you’ve worked with us, you'll enjoy our ongoing care and attention – drop in with an outfit for advice, pop in for a make-up update, call or email us any questions. We’ll keep you updated with seasonal trends, let you know of secret sales that you wouldn’t otherwise hear about and invite you to our fantastic events via our e-newsletter packed full of tips, advice, fashion news and special offers each quarter ... you can register for that here.

As well as working with our personal style clients Signature Style gets to do some really cool stuff. We were chosen by Air New Zealand to dress each of their staff members into their Trelise Cooper designed wardrobe. Each of the 5200 uniform staff spent time with one of the teams where we helped put together the best options for them - a massive undertaking of over six months duration, but the results truly speak for themselves! We also worked with Kiwibank on their new Juliette Hogan designed wardrobe, have developed bespoke prints and uniforms for businesses and worked with Westfield as one of their celebrity stylists.

We provide the grooming and dressing component for the Governments' Youth Development Programme run through the Defence Force where we teach the young attendees the value of their personal presentation and what to wear to a job interview. 

Personal Image Stylist

We worked with Gok Wan on his last NZ tour, doing all the 'behind the scenes' leg-work, while Jackie joined the mega-stylist himself on stage at his shows. We've styled some very well-known Kiwis for photo shoots, fashion shows and television (or just real life). We also really love styling for fashion editorials and TV advertising.

"You can tell you guys really care about your clients, you take time with them and you can see they really trust you" Barbara, Manager, Max Fashions, Newmarket

"I’d have to say that you are one of the best and you’re certainly the busiest, which speaks volumes" Phyllis, Womenswear manager, Country Road, Newmarket

"You’re one of our favourites" Anthea, Manager, Ricochet.


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Phone: 09 529 5115 
Email: info@signaturestyle.co.nz

330 Parnell Road