Signature Style, started by owner Jackie O’Fee more than seventeen years ago, has evolved into New Zealand’s foremost Personal Image & Style consultancy. When she started the business, Personal Stylists were the domain of celebrities and the wealthy. Jackie believed that everyday kiwi men and women wanted to look and feel amazing too, but many didn't have either the time or know the tricks to do it - and she's been proven right!
Over the past several years, Personal Stylists and Image Consultants have really come into their own, mostly due to makeovers on both TV shows and in other media. Jackie is not so much Trinny and Susannah’s bossy "What not to wear", instead she is more Gok Wan’s encouraging "How to look good naked" - and she loves showing men and women that how you look can have a profound impact on your life.
Our training and experience at Signature Style means we provide a strong, professional presence in a market crowded with 'I read the book, post my outfits on Instagram, watched the You Tube clips and take all my friends shopping' players.
One of the best things about working with Signature Style is that we are here to help you - our favourite moment is when we see a client looking at themselves in the mirror and they say "Wow, I didn’t know I could look that good". It just gives us goose-bumps.
Jackie and her team take a friendly, down to earth approach to all things fashion & style and work "from the heart" which has earned them enormous respect within the industry and a client base full of raving fans. Jackie says "You know you've got it right when clients give you a hug at the end of their time with you!"
All Signature Style personal stylists are young enough to know fashion, old enough to be knowledgeable, down-to-earth enough to be genuinely helpful and friendly enough to keep it fun.
As well as working with our personal style clients Signature Style gets to do some really cool stuff. We were chosen by Air New Zealand to dress each of their staff members into their Trelise Cooper designed wardrobe. Each of the 5200 uniform staff spent time with one of the team where we helped put together the best options for them - a massive undertaking of over six months duration, but the results truly speak for themselves! We also worked with Kiwbank on a their new Juliette Hogan designed wardrobe, have developed bespoke prints and uniforms for businesses and worked with Westfield as one of their celebrity stylists.
We provide the grooming and dressing component for the Governments' Youth Development Programme run through the Defence Force where we teach the young attendees the value of their personal presentation and what to wear to a job interview.
We worked with Gok Wan on his last NZ tour, doing all the 'behind the scenes' leg-work, while Jackie joined the mega-stylist himself on stage at his shows. We've styled some very well-known Kiwis for photo shoots, fashion shows and television (or just real life). We also really love styling for fashion editorials and TV advertising.
"You can tell you guys really care about your clients, you take time with them and you can see they really trust you" Barbara, Manager, Max Fashions 277
"I’d have to say that you are one of the best and you’re certainly the busiest, which speaks volumes" Phyllis, Womenswear manager, Country Road, Newmarket
"You’re one of our favourites" Anthea, Manager, Ricochet.