When Signature Style’s owner Jackie O’Fee was a little girl her response to that "what do you want to do when you grow up?" question was "I want to be like Mary Quant" (the designer of her Daisy Doll), so it was evident that something in the fashion industry would light her fire. That doesn't mean she could sew (too impatient) it just means she loved pretty things! It would have to be said that Jackie’s path to the fashion industry took a fairly circuitous route through roles in IT and business to business sales, although during those years she did single-handedly keep many fashion magazine publishers and more than a few boutiques afloat. Somewhere along the way she trained as a Colour & Image Consultant and finally, in 2001 she "got brave", took a deep breath and said, "Dammit, I’m going to do what I love" and started Signature Style - a decision she’s never, ever regretted.
Like her career – Jackie took a while (and a couple of trial runs) to find her dream man but she is now blissfully married to Derek. After a series of unsuccessful IVF attempts there were no children, but life has a magical way of working things out and they now have a gorgeous teen boy who calls them mum and dad. There's also an overwhelmingly spoilt cat named George, so she's totally outnumbered in the gender stakes.
Jackie is a keen runner and enjoys heading to the gym for a weights workout (she once won a Body Building contest and has the plastic trophy to prove it), but has an incredibly self-indulgent, lazy streak that means she loves nothing better than to sit on the couch with an entire bar of chocolate and a great book or movie. She likes to think she can enjoy all the finer (read expensive) things in life: travel, great food, gorgeous clothing (she justifies that as being needed for work) and the odd bit of pampering – hence her credit card is never fully paid off and Derek is often heard to sigh when opening the bills. Just as well she also likes to simply enjoy time with a group of friends or her family.
Jackie is well known for her generosity of time and knowledge - she is an active supporter of Hospice, Diabetes New Zealand, Endometriosis New Zealand, Foster Hope, Well Woman Trust and many other charities giving both her time and offering products for auctions and goodie bags.
Jackie's frank and down to earth approach to all things fashion & style has earned her a strong public following and solid industry reputation. She is a regular on TVNZs Good Morning where her style segment often sees her doing tricky stuff like dressing plus sized models into Amy Winehouse inspired looks. You might still occasionally catch her on Breakfast doing a style segment, which she used to do on a more regular basis and she has 'talked fashion' on The Paul Henry show. Jackie was chosen to present TV3’s first ever makeover and fashion show "Does my Bum Look Big?" and spent a bit of time on TV3's "Sunrise". She's often called upon for segments on other TV shows, too. A recent example includes ‘making over’ politicians for TVNZ’s "Close –Up" and teaching a cash-strapped woman what clothes to buy on "Money Man".
You'll often hear and see Jackie interviewed on radio and quoted on matters of fashion and style in press items. Jackie and her team have been featured in many fashion & lifestyle publications and she is well-known and sought after as a fun, entertaining and knowledgeable speaker for both corporate and private gatherings. Jackie writes a monthly column for Verve magazine and the Style File for Luxury Travel Magazine, has contributed to Simply You and Next magazine and spent time as the Style Doctor for the fashionz website where she answers readers’ style & fashion questions online.